Free · no registration · immediately understandable

Analyse your website or plan a new one.

Analyse an existing website with our in-depth check or create a clear foundation for a new project. In addition to technology, SEO and performance, AI, chatbot and machine-readability signals are also considered.

I already have a website

Check an existing website for free

Get an easy-to-understand report across ten quality areas with concrete, prioritised recommendations – directly and without registration.

  • SEO and visibility
  • Performance and technology
  • AI, accessibility and conversion
Digital setup for my business

Set up my business digitally

Tell us briefly what you already have and what you want us to take care of. You will receive your digital business setup plan.

  • Capture existing tools
  • Choose what we should set up
  • Complete solution or individual modules

Check your website for free

Enter your website address. The analysis starts immediately.

No registration. URL, analysis result, report views and campaign source are stored for evaluation for no more than 30 days. Complete IP addresses are not stored for this purpose.
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Your business

Two brief details are enough for the initial classification.

Who are we setting up the digital tools for?

Which industry do you work in?

Please answer both questions.

What do you already have?

We do not want to sell anything twice. Choose the option that best describes your current setup.

How are you currently set up digitally?

What should become easier or more professional?

Please answer both questions.

What should we set up for you?

Select everything you need. If you want, we take care of the complete setup from a single source.

Your digital business plan

Here you can review your current situation and desired setup. Your contact details are only transmitted when you submit.

10 quality areas. Up to 52 context-dependent checks.

Clearly grouped into six audit groups. McXpert ONE combines discoverability, technical quality, identity and trust, structured data, AI & agentic readiness, user quality and customer acquisition into one overall picture.

01

SEO, crawling & indexing

Whether search engines can technically access, clearly classify, understand and reliably index content.

  • Titles, metadata, headings and internal linking
  • Accurate canonical signals and indexing consistency
  • robots.txt and XML sitemap with canonical URLs
  • Images, alt text and core search signals
02

Performance, technology & security

Whether the technical foundation is fast, stable, mobile-friendly, accessible and transparently structured.

  • Core Web Vitals, layout stability and resource load
  • Image sizes, modern formats and lazy loading
  • HTTPS, mobile foundation and technical availability
  • Broken internal links and technical anomalies
03

Identity, brand & trust

Whether organisation, project or brand, expertise and verifiable trust signals fit together consistently and transparently.

  • Identity and brand presence
  • Experience, expertise, responsibility and E-E-A-T signals
  • Qualifications, reviews and references
  • Legal notice, privacy and clear contact information
04

Structured data & semantic quality

Whether content, offers and contact information are clearly machine-readable and understandable for search and answer systems.

  • Schema.org, JSON-LD, entities and consistent links
  • Semantic structure and clear answers to user questions
  • Machine-readable service and contact information
  • Clean content structure as a foundation for search and AI
05

AI & agentic readiness

Whether publicly detectable AI, chatbot and agent signals are present and the website is technically prepared for modern AI systems.

  • Chatbot / digital assistant
  • AI assistant / generative AI
  • Technical AI integration and publicly detectable AI signals
  • llms.txt, agentic readiness and machine-readable interfaces
06

Accessibility, conversion & local relevance

Whether people can use the site clearly, find relevant information and make contact without unnecessary barriers.

  • Page language, alt text, contrast and form fields
  • Clear calls to action and direct contact paths
  • Location model, local data and regional relevance
  • Google Business Profile and local trust signals
Page-type-specific assessment

Not every page is assessed using the same template.

A brand homepage must clearly present the business, services and trust. A location page needs local relevance and responsible contacts. Service pages must demonstrate expertise and offerings; guides also need responsibility, sources and freshness.

Brand homepageLocation pageService pageGuides & articles
McXpert ONE in-depth analysisRelevant quality features at a glance
SEO & Content
Crawling & Indexing
Performance & Core Web Vitals
Technology & Security
Business & Brand
Trust & E-E-A-T
Structured Data & Entities
AI Comprehensibility
Accessibility & Conversion
Local Visibility
The actual assessment is determined only after the analysis.

An in-depth analysis for modern websites.

McXpert ONE examines up to 52 context-dependent checks across ten quality areas. This now also includes publicly detectable chatbot, AI-assistant and technical AI-integration signals. Local checks are only applied when the website actually shows a local business model.

More than a classic SEO check

Alongside the requested page, McXpert ONE examines an intelligent selection of relevant subpages. This includes SEO, indexability, canonicals, sitemaps, robots.txt, structured data, entities, performance, accessibility, chatbot and AI-assistant signals, technical AI integration and comprehensibility for traditional and AI-supported search systems.

The result is a weighted quality report with transparent findings, clear urgency and prioritised recommendations. The Website Check is free, works without registration, and the report can be saved, shared and exported completely as a PDF.

How the check works

1

Enter the address

The requested website is accessed securely.

2

Check the signals

The target page and relevant subpages are examined across ten quality areas, clearly grouped into six audit groups.

3

Classify the page type correctly

Home, location, service and editorial pages receive requirements appropriate to their role.

4

Receive a prioritised report

You can see what is already strong, what is genuinely missing and where it makes sense to start.

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